Digital Health Outcomes Blog
Closed Loop Marketing (CLM) – an effective marketing and market access technique in pharmaceutical industry
Constant refinement of USP and value proposition is one of the main principles of modern marketing and it has found a reflection in Market Access too. It is important for pharmaceutical and medical devices companies to know their… Read more 
Digital Health Outcomes at ISPOR 19th Annual European Congress
Interested to learn more about interactive health data visualizations, digital tools and communication interfaces for HEOR models ? We welcome ISPOR participants to meet us at our booth #512. We will be presentation our latest works,… Read more
Payer engagement apps and tools for pharmaceutical and medical devices market access
Pharma and medical devices companies put a lot of effort into development of their product value story. The value story often takes a form of an MS Excel file or a PowerPoint deck containing detailed information… Read more
Meet Digital Health Outcomes at 21st international ISPOR in Washington DC
Modern ways of presenting evidence, data and models in an interactive digital format. Interested to learn more? Please join us at our booth #TT3 (Concourse Level) during ISPOR in DC. We are keen to share our… Read more
Interactive health economic models delivered as Web and Ipad apps. Where is the value ?
MS Excel, SAS, SPSS, R, Stata, Matlab and other statistics and modelling software packages are of great help when it comes to model core and logic development. These tools became available in mid eighties. They are around… Read more
Why interactive data visualizations convey the meaning of data more effectively
Modern life is undoubtedly full of data and means to generate, present, receive or transfer it. It also implies that it has become much more difficult to filter useful and important pieces of information out of general “ocean”… Read more
Digital Health Outcomes at European ISPOR in Milan
Digital Health Outcomes presented publicly services and technologies at ISPOR 2016 in Milan. We’d like to thank all our partners for support and ongoing collaboration. We look forward for new opportunities in 2016 ! During… Read more
Big Data hype or how not to get into a trap
The ‘big data’ matter has lately been widely discussed within the various businesses and industries, such as IT, chemical, pharmaceutical, metallurgical, financial, oil and gas, consumer, high technology, retail etc. No wonder it even managed to… Read more
Digital Health Outcomes at ISPOR EU 2014
Before ISPOR was always a scientific event for us, now it becomes more of a communication and networking event. We met many companies and promoted our key commercial and scientific work streams: web and iPad health… Read more
Why economic evaluation of health and healthcare is different from traditional goods and services?
We raise the question of difference between economic evaluation of health and traditional goods and services because healthcare market is conceptually different, thus requires different approach to evaluation. This issue has been catching attention of many… Read more
