Health Economics

Meta-analysis and systematic review are at the top of the hierarchy of evidence for data reliability in various types of biomedical research. They are an integral part of evidence-based medicine. Most clinicians begin searching for the best, evidence-based… Read more

Launching a new product in the field of biopharma is a challenge not only for a drug manufacturer, that is pharmaceutical company, but also for marketers working to demonstrate the value. The reason is quite simple:… Read more

HEOR or Health Economics and Outcomes Research – term and job position/function used in the pharmaceutical industry.  It is also an emerging field of research in health economics that focuses on providing pharmaceutical and life sciences companies… Read more

Before investing in a pharmaceutical product or a medical device company, a payer must evaluate the economic value of the proposed intervention. Hence, it’s important to understand modelling methods used to demonstrate the value and the… Read more