Blog Digital Health Outcomes

Why interactive data visualizations convey the meaning of data more effectively

Why interactive data visualizations convey the meaning of data more effectively

July 5, 2022

Modern life is undoubtedly full of data and means to generate, present, receive or transfer it. It also implies that it has become much more difficult to filter useful and important pieces of information out of general “ocean” – distinguish significant from insignificant.

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Digital Health Outcomes at European ISPOR in Milan

Digital Health Outcomes at European ISPOR in Milan

July 5, 2022

  Digital Health Outcomes presented publicly services and technologies at ISPOR 2016 in Milan. We’d like to thank all our partners for support and ongoing collaboration. We look forward for new opportunities in 2016 ! During a 3 day conference were were exposed to a lot of interest from the side of pharmaceutical producers and…

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Big Data hype or how not to get into a trap

Big Data hype or how not to get into a trap

March 31, 2015

The ‘big data’ matter has lately been widely discussed within the various businesses and industries, such as IT,  chemical, pharmaceutical, metallurgical, financial, oil and gas, consumer, high technology, retail etc. No wonder it even managed to create a significant hype, the promises of big data acquisitions are very tempting, but the failure rate is high…

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Budget Impact Model app for iPad and Web – an effective tool for payer engagement

Budget Impact Model app for iPad and Web – an effective tool for payer engagement

July 29, 2022

Budget Impact Model (BIM) is the health economics type of model which calculates the net cost of including a new drug or therapy into certain healthcare system or payer, hospital settings. Budget impact model app (budget impact analysis) quantifies the financial impact of a new therapy (drug, medical device, vaccine) for a decision maker (payer), thus allowing…

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Digital Health Outcomes at ISPOR EU 2014

Digital Health Outcomes at ISPOR EU 2014

July 5, 2022

Before ISPOR was always a scientific event for us, now it becomes more of a communication and networking event. We met many companies and promoted our key commercial and scientific work streams: web and iPad health economics models value communication content management solutions for market access social media listening, insights, data mining and analytics

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Why economic evaluation of health and healthcare is different from traditional goods and services?

Why economic evaluation of health and healthcare is different from traditional goods and services?

November 24, 2014

We raise the question of difference between economic evaluation of health and traditional goods and services because healthcare market is conceptually different, thus requires different approach to evaluation. This issue has been catching attention of many economists for the past decades. One of the most notable among them is 1963 Nobel Prize winner Kenneth Arrow[1]…

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Why eDetailing is an effective way to communicate your value story?

Why eDetailing is an effective way to communicate your value story?

October 31, 2014

Usually when sales rep has a meeting with doctor, payer or provider, the time frame is very tight. It is a matter of minutes for the rep to bring the key message to a target audience. It is important to spend the time rationally and present the core idea alongside strong arguments, while being as…

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An engine for automatic transformation of Excel models to JavaScript

An engine for automatic transformation of Excel models to JavaScript

October 21, 2014

A few years ago Digital Health Outcomes faced a need to develop an engine core which would be able to automatically transform Excel models with all their logic, formulas and dependencies to JavaScript. The reasoning was simple: instead of doing the whole transformation process every time for each model, it was enough to write the…

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Digital Technologies in Healthcare and obstacles to their adoption in large organisations

Digital Technologies in Healthcare and obstacles to their adoption in large organisations

September 30, 2014

In the current age of rapidly developing informational technologies they are literally impacting more and more spheres of social life, and Healthcare has not been an exception. Such notions as Digital Marketing and eDetailing have infiltrated pharmaceutical and life science industries long ago and reliably anchored within. This process quickly included the products of fast…

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What are the Advantages of Web Based Health Economics Models for Devices Market Access ?

What are the Advantages of Web Based Health Economics Models for Devices Market Access ?

September 25, 2014

Despite the prevailing trend of “consumerization of information technologies”, many mathematical models in various industries (life science, financial, R&D etc.) remains Excel-based. Yet a few years ago, IT was mostly associated with technical specialists – people with sufficient software/hardware knowledge and skills, but recently IT has become more accessible and easy to use for wider…

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