Market Access

The aim of real-world evidence  (RWE), is to improve healthcare decision-making by complementing data generated from randomized controlled trials (RCTs). While RCTs come in handy to investigate the question ‘Can this health technology work?’, RWE is… Read more

Launching a new product in the field of biopharma is a challenge not only for a drug manufacturer, that is pharmaceutical company, but also for marketers working to demonstrate the value. The reason is quite simple:… Read more

What is value communication in pharmaceuticals? Value Communication in pharmaceutical industry is how a drug manufacturer communicates with its customers (health plans, healthcare providers, patients etc.) to tell them about the attributes of new intervention product… Read more