Software
Interactive health data visualization approaches: good practices and examples
How interactive data visualizations change communication of health data Presentation of health data is undergoing a big change, one that will influence not only how payers and providers make their decisions but also how pharma, medical… Read more 
Closed Loop Marketing (CLM) – an effective marketing and market access technique in pharmaceutical industry
Constant refinement of USP and value proposition is one of the main principles of modern marketing and it has found a reflection in Market Access too. It is important for pharmaceutical and medical devices companies to know their… Read more
Why economic evaluation of health and healthcare is different from traditional goods and services?
We raise the question of difference between economic evaluation of health and traditional goods and services because healthcare market is conceptually different, thus requires different approach to evaluation. This issue has been catching attention of many… Read more
Why eDetailing is an effective way to communicate your value story?
Usually when sales rep has a meeting with doctor, payer or provider, the time frame is very tight. It is a matter of minutes for the rep to bring the key message to a target audience…. Read more
Digital Technologies in Healthcare and obstacles to their adoption in large organisations
In the current age of rapidly developing informational technologies they are literally impacting more and more spheres of social life, and Healthcare has not been an exception. Such notions as Digital Marketing and eDetailing have infiltrated… Read more
