We transform HEOR models and data into engaging communication interfaces and powerful decision making tools
Health Economics models transformed into Web and iPad apps help global and local roles within Life Sciences industry to effectively deliver economic value story to healthcare payers and providers
We perform detailed analyses of health economics models (budget impact, cost-effectiveness), determine key drivers of the economic value story, user scenarios and communication patterns to develop a goal driven user interface and overall information architecture of the digitised model app.
Digitize model
User interface and experience engineering, storytelling modes
eModel user experience is spanning around concise and impactful delivery of the economic value story with user friendly interfaces supporting different communication activities and profiles of users.
Localize model
Country specific data, references, translations
Digital models are supplied with modules supporting complete adaptations to local environments. They include country specific model adaptations for an unlimited number of users, markets and individual data scenarios, local references and links to country specific data sources and translations of the user interface to the native language of end users.
Publish and Share
PC, iPad, Web, Veeva, Invite/Social, Cloud/Sync
Global and local HEOR models can be delivered via different channels and across multiple devices. For field force (KAM/MSL) use they are often delivered as Mobile iPad/Android apps. eModels can also be integrated into internal CRM distribution environments such as Veeva.
Communicate and Engage
Data visualisations, results tailoring, business case summary reports
Drive stakeholder engagement by conveying economic value story with interactive data visualisations and digital communication interfaces. During customer facing eModels allow users to instantly access and change key input parameters and tailor outcomes to the individual setting of particular healthcare payer. eModels allow to create dynamically generated summary of the business case to "leave a piece".
Understand real life impact
CLM, usage stats, custom analytics metrics, recording of reaction
eModels collect detailed data about real life model usage in the field, thus helping to identify markets requiring support and training. Closed Loop Marketing (CLM) enables extraction of end users perceptions towards presented economic value story. It empowers further analyses by global teams and provides useful insights from the field for continuous refinement of the clinical and economic arguments.
Provide communication interface for budget impact model (BIM) to enable effective presentation and delivery of the economic value story to healthcare payers
Features
user friendly linear story flow
bird view on key model modules
cost-neutral point navigator user interface control
leave pieces (dynamic PDF report)
data scenarios (countries, audiences)
data import & export
closed loop marketing analytics
integration into CRM/CLM (Veeva)
Delivery mode
Cross platform HTML5 web app deployed at client’s servers. Native iPad app
Develop a mobile application for primary data collection of patient data, compliant with CFR 21 Part 11 requirements, infrastructure, process.
Features
Training module
Assessments windows schedule
Data capture (video / audio / metadata)
Push notifications hub
Audit trail functionality
Monitoring services
Study management portal
Value communication tool
Objective
Improve the effectiveness of external presentations and value communication to decision markers and payers. Develop a market access resource for internal learning, training and value proposition localisations.
Features
Presentations configuration
Interactive and layered value visuals
Users and roles management
Closed loop marketing and usage analytics
References manager
Complete editorial control for content localisation and tailoring
Collaboration and social modules for best practices sharing
Delivery mode
Internally hosted at client’s IT infrastructure
Runs on multiple devices
Cost savings calculator
Objective
Develop user-friendly cost savings calculator (budget impact model) for field force, KAMs and MSLs to drive engagement with national and regional decision makers
Approach
The initial budget impact analysis (Excel model) was transformed into a single page interactive dashboard. Key clinical and economic outcomes are easily accessible from the home page. The model is adaptable to various patient populations and healthcare settings. Clickable nodes on the decision tree expand underlying parameters (prevalence, unit costs) for instant tailoring of the model outcomes during customer facing.
Delivery mode
Native iPad app
Runs on multiple devices
eModel example for iPad
Pricing scenarios planning tool
Objective
Present economic model as interactive web-based app and develop tool to inform regional healthcare budgeting and decision-making in the UK
Features
interactive map with regional breakdowns
two projection methods: target market share and linear regression
custom interlinked charts
play data mode
share and publish functionality
bespoke data visualisations
Delivery mode
Cross platform app (iPad/PC, Web)
Runs on multiple devices
Sales forecasting dashboard
Objective
Provide an easy to use sales forecasting analytics tool that provides an overview of commercial data and market dynamics assumptions for C-level executives in global pharma
Features
interlinked charts
bird view navigation map
detailed sales dynamics widgets
embedded sensitivity analyses
automated summary reports
Delivery mode
iPad application distributed via client’s app library
Runs on multiple devices
Cost-effectiveness web model
Objective
Transform global Excel based cost-effectiveness Markov cohort model into a web tool. Facilitate model adaptation and improve effectiveness of local HEOR and Market Access teams communications
Features
tutorial mode for non-experts
automated validation of inputs
easily accessible key setting
one-way sensitivity analyses
predefined data scenarios for different countries and payer archetypes
Delivery mode
Standalone toolkit for Windows. HTML5 Web model
Runs on multiple devices
Portfolio optimisation model
Objective
Inform decision makers who seek extension of Universal Mass Vaccination about the most optimal allocation of funds across multiple preventative interventions or vaccines
Method
Model finds optimal solution (linear programming) and maximises outcome of interest subject to budgetary and population coverage constraints. Excel based multi-cohort Markov model and Excel Solver were replicated for Web
Delivery mode
HTML5 application for Web and standalone (offline) use on corporate PC’s
Runs on multiple devices
Epidemiology map
Objective
Demonstrate global epidemiology and disease burden across several metrics
See all examples
