Digital Health Outcomes exhibiting at ISPOR in Boston, MA

Please pass by our Digital Health Outcomes booth #415 to speak about approaches to accelerating digital transformation in your organisation. Our team of experts will be presenting market access support platforms, interactive health economics models, value tools and other technology and design solutions for health economics, clinical and regulatory needs.

Apart from our core modelling, data and value story visualisation services and tools for Market Access and HEOR we will be presenting a set of new solutions for Electronic Data Capture and ePRO powered by mHealth apps.

 

 

Closed Loop Marketing (CLM) – an effective marketing and market access technique in pharmaceutical industry

Constant refinement of USP and value proposition is one of the main principles of modern marketing and it has found a reflection in Market Access too. It is important for pharmaceutical and medical devices companies to know their customers’ perceptions, needs and expectations. To meet and satisfy the demand for specific information or clinical evidence and to assign a fair market price in ever changing and evolving healthcare evidence and Real World Data (RWE). 

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Digital Health Outcomes at ISPOR 19th Annual European Congress

Interested to learn more about interactive health data visualizations, digital tools and communication interfaces for HEOR models ?

We welcome ISPOR participants to meet us at our booth #512. We will be presentation our latest works, budget impact and cost-effectiveness models for iPad/Web, interactive health data visualizations and tools/platforms for value story delivery and communication.

Please come by our booth if you are interested to know more !

Digital Health Outcomes team

 

 

 

Health Economics and Outcomes Research (HEOR)

HEOR is a field of Economic Evaluations of Healthcare Technologies

Health Economics and Outcomes Research (HEOR) is an area of economic analyses that deals with the studies and mathematical models (simulations) based on available clinical, epidemiological, economic data and published evidence to inform rational and evidence based decision making. HEOR deals with allocation of funds for healthcare purchasing,  evaluations of the value for money of healthcare technologies, drugs and medical devices in order to inform budgeting and change in clinical practice decisions. Healthcare payers (government, insurance companies, hospitals) operating under constrained budgets are always seeking to maximise the output (value, health, procedures) subject to limited financial resources and other constraints (technical, time, legal, management changes).

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Payer engagement apps and tools for pharmaceutical and medical devices market access

Pharma and medical devices companies put a lot of effort into development of their product value story. The value story often takes a form of an MS Excel file or a Power Point deck containing detailed information on burden of illness, product profile, clinical differentiators and health outcomes.

The question is – do these conventional document formats communicate product value story effectively ? Most probably not. With modern digital tools Key Account Managers (KAM) and Medical Science Liaisons (MSL) can present health data and evidence to payers and healthcare providers more effectively.

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Meet Digital Health Outcomes at 21st international ISPOR in Washington DC

Modern ways of presenting evidence, data and models in an interactive digital format. Interested to learn more? Please join us at our booth #TT3 (Concourse Level) during ISPOR in DC.

We are keen to share our experience with the cutting edge data visualisation tools and latest web techs that maximise the impact of health economic models and value story. Our experts will be happy to answer any questions you might have regarding the choice of appropriate software techs, tools and data visualisation methods.

Check out our latest blog article on best practices to data visualisation and interactive storytelling: http://bit.ly/1OzbD8i

Looking forward to seeing you at the conference !

Digital Health Outcomes team

Interactive health data visualization approaches: good practices and examples

How interactive data visualizations change communication of health data

Presentation of health data is undergoing a big change, one that will influence not only how payers and providers make their decisions but also how pharma, medical devices and in-vitro diagnostics companies will interact with external world. Five years ago, interactive health data visualisations usually took a form of simple dashboards with animated charts and accompanying messages.

Nowadays evolutions of modern web capabilities and emergence of the powerful data visualisation tools open almost unlimited possibilities to visualise data and tell the complex story in an easy to digest manner.

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